Point of Purchase; How to make Display

Exhibitors or three-dimensional point of sale displays made their first appearance in 1910, and displays with full color photographic images they did in the late 1920s. With the development of new techniques and plastic materials, point of sale displays (POP) can now be produced in a variety of styles for almost any consumer product. With the rapid growth of many industries and the increasing variety of products, POP displays have become an effective aid for retail sales.

Point of Purchase Display
Photo Credit: CrateDock
The expansion of supermarkets and changing buying habits of consumers have also contributed to the development of materials for POP displays. The modern retail store is a busy place where a large percentage of sales are made through self – service; consumers choose the goods themselves rather than being cared for by a vendor. Often unplanned buying decisions are made at the store, and an efficient merchandise, well designed can be the deciding factor in consumer choice.

Plan and design a POP display case is a complex job that involves a variety of materials and technologies. Cardboard, plastic, corrugated cardboard, all play a role in the production of a display.

There are several categories of POP displays among them are the product displays, promotional displays, vending displays, counter displays, floor, and gravity. (The big supermarket displays, permanent displays, cables, boxes tumbling, and motion displays, which tend to be larger and more expensive to produce, deserve a separate article).

The product displays play an important role in the self-service systems that are strategically placed in the store, usually near the cash register or self-service box. The product displays are sometimes called promotional displays that are designed to be used only for the duration of a particular promotion.

Promotional displays are short-lived, usually three or four weeks (for example, the duration of a promotion). The material used is usually cardboard or corrugated cardboard, often combined with a cheap sheet thermoformed plastic to contain the product.

The dispenser display is the most common variation of the promotional display. It is a dispenser carton that opens the top blanking panel with a high (or reader) with printed art. The dispensers are used massively for the sale of health and beauty products, liquor, toys, novelties, pharmaceutical products and books. The advantage of this is that combines merchandiser dispenser box with a configurable display.

Exhibitors are gravity fed from the older types of display systems. They are widely used in film rolls dispensers, shoe polish, and small packages of different products.

The display in the POP: if you are not, there

I will begin by clarifying point of purchase and point of sale as traditionally has been called. A mid-century almost always demand exceeded supply, which was producing a sales focused business, i.e. business we decided that’s what we want to sell you sir client. But everything changes, market development brought an oversupply that has totally changed the role of business, therefore business now is not we who decide to sell to you sir client, but the client is you sir deciding that we want to buy from the sea of possibilities and competitors that exist now.

It is why this new business model outlets or shops should become more dedicated point of purchase to serve and facilitate the work of the client, to sell. Look at it this way: The supermarkets are the best-selling business in Colombia and not by having vendors or instigating in its facilities, but rather have buyers in their facilities and it is they who leave comfortably take the initiative and decide to take and not.

Now if it is the client who decides to wear and what not, it will need to clearly see the products in order to process information and take them into account one your options. If the client cannot see, it simply does not exist for him. Hence it has been adopted in some shops the text that reads: “Ask for what you do not see” precisely because people prefer the hassle of inquiring for what sees not avoided.

Obviously not all products can be properly displayed in a store for the people generally displayed correctly because of the limited space, but that there POP promotional material, i.e. advertising at the point of purchase. – Wikepedia

Maybe you do not have enough space on your main showcase for the new product should be stored in the cooler, but if you can ask your provider to support you with posters , mobiles, stickers or independent displays that allow the client to learn that your business is located in certain product. So it all goes well. You and your provider because they can sell more and your client because it is realized that the store has a good assortment and provide care for their decision to purchase.